MishalBuz

  Current Status of PR in India India has been through numerous turmoil's, being attacked and plundered from outside by various countries for centuries. The growth of PR as a profession in India has been a subject of intense discussion and contemplation. Many scholars have carried out analysis of the historical transformation and growth of Public Relations in India from diverse outlooks. JM Kaul, for instance, recounts four stages of historical evolution of Public Relations, viz., early stage, the stage of conscious PR, the third stage of PR and finally Professionalism in PR. Emergence of PR in India Some scholars presume that in the early stages, PR as a management’s opinion appeared extra as an aid of ‘liberal’ philanthropy by the pioneering industrial tycoons. Kaul cites the example of Tata Iron and Steel Company (TISCO) which indulged into production in 1912. Since commencement, the Tata’s were concerned about community relations as they constructed the model town of Jamshedpur

  KFC’s attitude during a PR Crisis KFC Public Relations effort will focus on earning positive media coverage for their advertising placement and its advocacy to support peace, through social media and offline marketing campaigns.  KFC experienced an eccentric crisis in the UK where it ran out of chicken. The issue came after functional issues with a new delivery provider, DHL, which implied that the chicken couldn’t be handed over to the stores. Being a fast-food chain whose whole proposition relies on selling fried chicken, KFC was compelled to shut down most of the 870 stores, leaving disappointed customers to find their chicken somewhere else. Some customers were so infuriated that they brought a judicial custodian into the scene.. While the terrifically-publicized catastrophe could undoubtedly have turned into a PR disaster, KFC’s team managed to potentially strengthen the brand image. Here are the ways KFC marvelously handled the situation. Conducting Dialogue with Customers KFC

  Conducting dialogues in Combating Racism: Every life matters! Individuals around the world are ready to engage: in dialogues, in protest, in endorsing any policies, in revolution. Tackling the issue of racial equity, requires us to be cognizant and informed of the underlying matters related to it. Creating purposeful and enthusiastic conversation on race helps us to be better prepared in combating injustices. Structured and organized change is obligatory in generating the equality that marginalized sections deserve, and conversations filled with knowledge can be the first footsteps to making that change. Respect, Reflect, and Resign It is essential to address the topic of race with respect and dignity. Respect for its heftiness and subtlety. Respect for centuries of agony and exploitation. Respect for numerous outlook and narratives: those that have been uplifted and those that have been thrusted to the background. Respect for the person(s) should be present with whoever we are engag

  Beti Bachao Beti Padhao leading to Women empowerment towards breakthrough India Under the Beti Bachao Beti Padhao Scheme, a Nation-wide campaign was launched for celebrating the birth of Girl Child and taking steps to make her educated. The campaign aims at safeguarding that girls are born in a healthy environment, fostered well and knowledge is cultivated without chauvinism to turn into emancipated citizens of this nation with equal rights. A round about media initiative is being endorsed to generate recognition of the scheme and promulgating information about the subject across the country. Woman in Indian society is given different connotations including “Durga”, “Laxmi”, “Mother”, “Love”, “Honour”, “Beauty”, “Pride”, but also “Prostitution”, “Rape”, “Trafficking”, “Acid Attack”, and “Slave”. Since primitive times in the Indian society, a girl child has been observed a malediction; a social burden, for “who will bear the heirloom of the family”; an economic burden, for “who is goi

  Impact of Digital revolution in India Digitalization has given tremendous impact to various fields of economy which requires literacy and high trust credibility. The development of digital society and technological adaptation comes with a great challenge.  In the Indian subcontinent, the initiative of digital India has revolutionized the identity layman. The introduction of Aadhar the empowerment of citizens which connects to various government portals for a strong and successful service model, for which the government requires to identify the citizens.  The slow progress of seamless connectivity through optical fiber has created growth in rural parts of the Indian subcontinent. The challenges need to be addressed in regards to the digital revolution in India which boosts women empowerment, education in rural Indian villages and educating girl children with the rapid advancement of technology and infrastructure. The progress of technology and infrastructure is crucial for India to st