MishalBuz

  Current Status of PR in India India has been through numerous turmoil's, being attacked and plundered from outside by various countries for centuries. The growth of PR as a profession in India has been a subject of intense discussion and contemplation. Many scholars have carried out analysis of the historical transformation and growth of Public Relations in India from diverse outlooks. JM Kaul, for instance, recounts four stages of historical evolution of Public Relations, viz., early stage, the stage of conscious PR, the third stage of PR and finally Professionalism in PR. Emergence of PR in India Some scholars presume that in the early stages, PR as a management’s opinion appeared extra as an aid of ‘liberal’ philanthropy by the pioneering industrial tycoons. Kaul cites the example of Tata Iron and Steel Company (TISCO) which indulged into production in 1912. Since commencement, the Tata’s were concerned about community relations as they constructed the model town of Jamshedpur...

  Impact of Digital revolution in India Digitalization has given tremendous impact to various fields of economy which requires literacy and high trust credibility. The development of digital society and technological adaptation comes with a great challenge.  In the Indian subcontinent, the initiative of digital India has revolutionized the identity layman. The introduction of Aadhar the empowerment of citizens which connects to various government portals for a strong and successful service model, for which the government requires to identify the citizens.  The slow progress of seamless connectivity through optical fiber has created growth in rural parts of the Indian subcontinent. The challenges need to be addressed in regards to the digital revolution in India which boosts women empowerment, education in rural Indian villages and educating girl children with the rapid advancement of technology and infrastructure. The progress of technology and infrastructure is crucial f...