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Ever wondered why this place is called “Province of Snow laden Mountains”

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Mesmerize yourself in the exuberant foothills of The Himalayas away from the hustle and bustle of the city life, where the saints and yogis meditated to the harmonious hymns of the “Dev-Bhoomi” ( Land of Gods ).  Himachal Pradesh is located in the foothills of the Himalayas. Best place to close your eyes and experience the cool breeze meditating amidst the ancient Buddhist monasteries going into the realm of Nirvana. The fantastic colourful places, cuisine, and tradition of the place will keep you hypnotized in the lap of the Himalayas. Places you must visit when in Himachal: Manali: This place is considered the most popular hill station in this region, with a breath-taking view of the Pir Panjal & Dhaulashar valley covered in snow. This place offers the best trekking in its vicinity. It snows in the month of January and February. The ideal best time to visit this place is from October to June. Shimla: This place is considered the mecca for the newlyweds to spend their honeymo...

Current Status of PR in India

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  Current Status of PR in India India has been through numerous turmoil's, being attacked and plundered from outside by various countries for centuries. The growth of PR as a profession in India has been a subject of intense discussion and contemplation. Many scholars have carried out analysis of the historical transformation and growth of Public Relations in India from diverse outlooks. JM Kaul, for instance, recounts four stages of historical evolution of Public Relations, viz., early stage, the stage of conscious PR, the third stage of PR and finally Professionalism in PR. Emergence of PR in India Some scholars presume that in the early stages, PR as a management’s opinion appeared extra as an aid of ‘liberal’ philanthropy by the pioneering industrial tycoons. Kaul cites the example of Tata Iron and Steel Company (TISCO) which indulged into production in 1912. Since commencement, the Tata’s were concerned about community relations as they constructed the model town of Jamshedpur...

Beti Bachao Beti Padhao leading to Women empowerment towards breakthrough India

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  Beti Bachao Beti Padhao leading to Women empowerment towards breakthrough India Under the Beti Bachao Beti Padhao Scheme, a Nation-wide campaign was launched for celebrating the birth of Girl Child and taking steps to make her educated. The campaign aims at safeguarding that girls are born in a healthy environment, fostered well and knowledge is cultivated without chauvinism to turn into emancipated citizens of this nation with equal rights. A round about media initiative is being endorsed to generate recognition of the scheme and promulgating information about the subject across the country. Woman in Indian society is given different connotations including “Durga”, “Laxmi”, “Mother”, “Love”, “Honour”, “Beauty”, “Pride”, but also “Prostitution”, “Rape”, “Trafficking”, “Acid Attack”, and “Slave”. Since primitive times in the Indian society, a girl child has been observed a malediction; a social burden, for “who will bear the heirloom of the family”; an economic burden, for “who is...

Impact of Digital revolution in India

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  Impact of Digital revolution in India Digitalization has given tremendous impact to various fields of economy which requires literacy and high trust credibility. The development of digital society and technological adaptation comes with a great challenge.  In the Indian subcontinent, the initiative of digital India has revolutionized the identity layman. The introduction of Aadhar the empowerment of citizens which connects to various government portals for a strong and successful service model, for which the government requires to identify the citizens.  The slow progress of seamless connectivity through optical fiber has created growth in rural parts of the Indian subcontinent. The challenges need to be addressed in regards to the digital revolution in India which boosts women empowerment, education in rural Indian villages and educating girl children with the rapid advancement of technology and infrastructure. The progress of technology and infrastructure is crucial f...