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Showing posts from March, 2021

KFC’s attitude during a PR Crisis

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  KFC’s attitude during a PR Crisis KFC Public Relations effort will focus on earning positive media coverage for their advertising placement and its advocacy to support peace, through social media and offline marketing campaigns.  KFC experienced an eccentric crisis in the UK where it ran out of chicken. The issue came after functional issues with a new delivery provider, DHL, which implied that the chicken couldn’t be handed over to the stores. Being a fast-food chain whose whole proposition relies on selling fried chicken, KFC was compelled to shut down most of the 870 stores, leaving disappointed customers to find their chicken somewhere else. Some customers were so infuriated that they brought a judicial custodian into the scene.. While the terrifically-publicized catastrophe could undoubtedly have turned into a PR disaster, KFC’s team managed to potentially strengthen the brand image. Here are the ways KFC marvelously handled the situation. Conducting Dialogue with Customers KFC

Conducting dialogues in Combating Racism: Every life matters!

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  Conducting dialogues in Combating Racism: Every life matters! Individuals around the world are ready to engage: in dialogues, in protest, in endorsing any policies, in revolution. Tackling the issue of racial equity, requires us to be cognizant and informed of the underlying matters related to it. Creating purposeful and enthusiastic conversation on race helps us to be better prepared in combating injustices. Structured and organized change is obligatory in generating the equality that marginalized sections deserve, and conversations filled with knowledge can be the first footsteps to making that change. Respect, Reflect, and Resign It is essential to address the topic of race with respect and dignity. Respect for its heftiness and subtlety. Respect for centuries of agony and exploitation. Respect for numerous outlook and narratives: those that have been uplifted and those that have been thrusted to the background. Respect for the person(s) should be present with whoever we are engag

Beti Bachao Beti Padhao leading to Women empowerment towards breakthrough India

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  Beti Bachao Beti Padhao leading to Women empowerment towards breakthrough India Under the Beti Bachao Beti Padhao Scheme, a Nation-wide campaign was launched for celebrating the birth of Girl Child and taking steps to make her educated. The campaign aims at safeguarding that girls are born in a healthy environment, fostered well and knowledge is cultivated without chauvinism to turn into emancipated citizens of this nation with equal rights. A round about media initiative is being endorsed to generate recognition of the scheme and promulgating information about the subject across the country. Woman in Indian society is given different connotations including “Durga”, “Laxmi”, “Mother”, “Love”, “Honour”, “Beauty”, “Pride”, but also “Prostitution”, “Rape”, “Trafficking”, “Acid Attack”, and “Slave”. Since primitive times in the Indian society, a girl child has been observed a malediction; a social burden, for “who will bear the heirloom of the family”; an economic burden, for “who is goi